Many things influence our decision to purchase a particular cosmetic product from the array of selection we are faced with, however how many of those items do you actually use up and would you repurchase?

Entering shops such as Boots, Selfridges, Debenhams and even more so online, we are greeted with a very wide selection of choice when it comes to cosmetics.

I’m sure I’m not alone in the amount of bags, boxes and even cupboards stuffed with cosmetics that I seem to have accumulated over time.

What makes you choose a product? For me it can be a whole host of reasons from recommendation, special offers (I’m a sucker for a GWP), what it claims to acheive and….dare I say it packaging! The amount of items I have bought because of the logo or the fact that it’s pink or gold or that it’s just insta worthy, it’s ridiculous (bet I’m not alone though).

I am actually a nightmare for buying something new that isn’t really required and starting to use it before finishing my current product, which quickly escalates to bags and boxes of half used products.

As I entered 2019 I tried to consciously finish a product and discard the packaging before buying something similar, or at least before opening something new.


My professional kit is a different matter I have selected items, probably about half my kit that I use on almost every job and all those items I would and do replace before they run out, that still leaves half of my kit that is purely there just so I can be prepared for lots of skin types/colours and offer a range of looks.

By clinging on to half empty cosmetics we are just being wasteful and potentially allowing a breeding ground for bacteria, as once opened some products should really be used within months.

So when we wade through the mountain of products how many of them have we used and loved so much that we would repurchase?

For this post though I want to focus on my personal beauty items that I use on myself, if you would like me to do a post on my kit favourites please comment below.

When I decided to write about this topic and actually gave it some thought I was really surprised how few items there actually are.

I love skincare and love trying out new products however I have wasted a lot of money trying things that don’t agree with my skin or I just don’t like so now I try to keep my staple things that I know work for me.


Nivea Daily Essentials Double Effect Eye Make-up Remover – A definite multiple repuchase for me. This product I love, it is super affordable and does the job. I wear waterproof mascara so need something super effective to remove all traces without endless rubbing. I also use this all over my face as a first step cleanse to breakdown my foundation, as its more affordable than the cleansers I use it means I am using less of my more expensive cleansers to remove my makeup.


Garnier Micellar water – Another multiple repurchase, I use this both personally and professionally. I have tried other micellar waters and always seem to go back to this one. I don’t use it to remove my makeup but I always use it in a morning to wipe over my skin before I apply my morning skincare.


La Roche Posay Hydraphase Intensive – This is another product I love and again I’ve tried other products that claim to be similar but this is my personal preference. Read more about this product in my post Hydration Helpers


Paula’s Choice Retinol – I have only ever used over the counter Retinol and have tried a few brands and in my opinion this is by far the best. It’s not cheap, but it works and I have and will continue to repurchase this


These are the skincare items I have repurchased so far, I am currently using a few more items that I’m sure I will repurchase once they are finished, so I will keep you posted in a Part 2.

On to Make-up:


Estee Lauder Doublewear – I’m sure I mention this product in every post…I should have shares in it I buy that much! I have tried soooooooo many foundations and ALWAYS come back to this one. It’s purely the longevity of this product for me, I don’t need to powder, it doesn’t transfer and it last’s all day.


Nars Creamy Concealer – There was a Dior concealer that I loved however they annoyingly discontinued it. I’m not sure it’s a Holy Grail product on myself but I have tried a LOT of concealers and for me this one is always my preferred choice.


L’Oreal False Lash Architect waterproof mascara – I have tried a LOT of mascaras and there are a few I have repurchased in the past. I was using both the Diorshow waterproof mascara and Charlotte Tilbury Legendary lashes volume 2 and I do love them both, however once I tried this I was hooked, the performance is amazing and it’s just more affordable.

Mascara is definitely something you don’t want to be hanging on to unnecessarily, it is advised you only keep a mascara for 3 months once opened.


Those are the only repurchase items that I won’t deviate from, I tend to swap about with my other items and try something new once the item I’m using has run out.

How many items would you repurchase? Please feel free to share some of your favourites below


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